There are all sorts of tricks authors use to attract readers’ attention. Intriguing headlines and colorful pictures with kitties come into play. But sometimes even this is not enough.
What to do if your intuition fails and content marketing doesn’t work? Here are some tips from an experienced SMM specialist:
- Your reader is Homo Sapience. Respect his or her mental faculties!
Don’t underestimate the person on the other side of the screen. Write in a way that makes sense to your best friend. Yes, the friend should be “in the topic” and therefore take care of the content of the text. And, of course, do not write excessively abstruse texts where people are enough pictures.
- Professionals do it
In the narrative go from the particular to the general. This formula works almost always. Any text addressed directly to the interests of the subscriber will cause more interest than general impersonal phrases.
This law is used by professional reporters, and this approach really hooks! Talk to the client about his problems and interests, give him useful and specific advice, sympathize with him. Provocations? The more, the better!
- a joke is a delicate matter
Do you want to make a joke? Try, but then do not say that you were not warned. If “humor” is your specialty, then use this weapon accurately and carefully. Self-irony is also acceptable. But exclude political jokes, not politically correct, foul language and even hints of them.
- Don’t be shy about your feelings
Don’t listen if someone tells you that there is a single line of business in whose community you can’t fit subtle and sensual posts. Everyone loves melodramas, because all people are united by almost the same spiritual values.
Don’t forget that social networks are made for people. Write content with that in mind.
- Be relevant and consistent
Try to make sure that scrolling through the feed of your community subscribers do not get the feeling of a “vinaigrette”. It would be strange if a post about a company director is suddenly followed by a post about kittens. You should try to keep the transitions neat.
Such tips can really make your feed richer and more interesting. And the main thing is that your content will finally work for you!