If a few years ago any reveler could offer the management to use in the promotion of goods or services such innovative ways as advertising in social networks, today this type of communication with the audience is no longer a novelty, but a necessity (of course, with the exception of some specific and narrow-profile niches).
Taking into account that various PR goals (increasing sales, increasing recognition, positioning, etc.) have their certain features of achievement, then in this article we will consider in what ways you can develop in social networks page of a corporate brand in order to position and increase the number of subscribers, as well as their activity and involvement.
Getting Started
Even if your community is really useful and interesting and there are constant updates, don’t expect people to sign up on their own. Simply because no one sees your page. According to the principle of the well-known “sales funnel” you can imagine the “funnel of subscribers”: seen – interested – subscribed (if we simplify it, it’s like this). Now it is clear why no one is in a hurry to subscribe even to high-quality content? Not because it’s not interesting, but because they don’t notice it. And you can work as long and painstakingly as you want on the quality of content, but without reaching those who “saw”, there will be no those who “subscribed”.
How to promote a group from scratch?
- Arrange for cross-promotion in another group. The minus of this technique is that if the number of subscribers of your publick is close to zero, it is very difficult to do it, but possible. In this case, choose the group, a link to which you will not be ashamed to share in their own and which may also be interesting CA, so as not to cause unnecessary irritation advertising (otherwise you will disperse and the few subscribers whom you hardly managed to interest).
- Hold contests, to participate in which you will need to subscribe to the page and make a repost of the record of the contest. After summarizing the results, be sure to post a photo of the winner (of course, with his consent and better with a prize). By doing this, you will gain the trust of your subscribers and they will participate in new contests, thus attracting new people to the group. It is better that the contest was creative: think of a name or caption to the picture, make a photo or draw something. So the contest will cause a greater emotional response and increase loyalty. Plus, you should not forget that boring contests in the style of “win a backpack for reposting” are banally boring, and it is better to approach the matter creatively.
- Ask your friends to join the group and make a repost of the record from there, so that the publik appeared the first subscribers and it was not completely deserted.
- Publish quality and relevant content that is really interesting to your target audience.
- Leave comments on behalf of the community in other groups with similar topics that have your target audience. This really attracts the attention of users and they come to your group. Only comments should be on topic, otherwise they will be perceived as spam!
- Place on the site and in other social networks information that now you can be read on one more resource.
You don’t need to do this:
- Write messages with information and links to the group to random strangers who have shown absolutely no interest in your topic. In addition to the fact that you will soon be banned, so even to subscribe to the group you will discourage any desire.
- Nakruchit subscribers, likes and reposts bots, because it will only cause suspicion of real subscribers. But do not expect activity and engagement from bots. All their usefulness is that they increase the quantitative indicators, but not qualitative.
Summarizing
To be fair, it should be noted that even a small budget, if used correctly, will significantly increase the speed of promotion of the page in social networks. Promoting a community without any budget is also possible, but requires a lot of time (to find partners who will agree to cross-promote, to write comments in other groups, and other actions that require effort but do not bring subscribers as quickly).